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How to choose the right influencer for your company in China?
Here are some tips for selecting your desired KOL for your further KOL marketing campaign!
Jun 21, 2023
What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?
First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due to several compelling factors. First, since its establishment in 2013, the number of Red users has witnessed remarkable growth. In 2015, there were 15 million users, but the current active user base has soared to 200 million, with a consistent annual growth rate of 34%. This growth rate is exceptional, considering the decreasing trend obser
May 31, 2023
Who is the winner of this brand crossover campaign? HeyTea or Fendi?
HeyTea, one of China's most renowned milk tea brands, successfully unveiled its collaboration with the prestigious Italian luxury brand Fendi.
May 24, 2023
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