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What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?
First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due to several compelling factors. First, since its establishment in 2013, the number of Red users has witnessed remarkable growth. In 2015, there were 15 million users, but the current active user base has soared to 200 million, with a consistent annual growth rate of 34%. This growth rate is exceptional, considering the decreasing trend obser
May 31, 2023
Who is the winner of this brand crossover campaign? HeyTea or Fendi?
HeyTea, one of China's most renowned milk tea brands, successfully unveiled its collaboration with the prestigious Italian luxury brand Fendi.
May 24, 2023
After officially ‘unblocked’ from Covid, What’s the opportunities in China? It's time to prepare!
Since the relaxation of the 'zero-Covid' policy in December 2022, China has been making steady progress in recovering from the adverse effects of the Covid pandemic over the past three years. In the first quarter of 2023, the GDP has surpassed expectations with a growth rate of 4.5%. During the epidemic era, many companies hesitated to venture into the Chinese market due to the economic downturn caused by stringent quarantine measures. However, the current climate presents an
May 18, 2023
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