Master the 2025 Xiaohongshu (RED) Paid Media landscape. This comprehensive guide provides international brands with a professional, five-phase advertising framework: Secure Enterprise Verification, develop a Full-Funnel Strategy, execute precision Juguang Ads targeting, leverage Pugongying KOL seeding, and conduct real-time Agile Optimization. Learn to create highly native content assets and achieve sustainable ROAS (Return on Ad Spend).

Xiaohongshu brand slogan, “Your Lifestyle Community For many international brands, Xiaohongshu (also known as RedNote) can feel like a paradox: simple on the surface, but highly complex once you dig deeper. At first glance, the platform looks familiar because its interface and user interactions resemble Instagram, a platform most brands already know how to manage. Yet beneath this similarity lies a very different algorithmic logic. One of the most powerful and often misunders