A viral post on Xiaohongshu (Little Red Book), is a piece of content that gains rapid and widespread popularity across the platform.

As Little Red Book takes on a more prominent role as a search engine in China, marketers can implement key steps to enhance performances.

First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due to several compelling factors. First, since its establishment in 2013, the number of Red users has witnessed remarkable growth. In 2015, there were 15 million users, but the current active user base has soared to 200 million, with a consistent annual growth rate of 34%. This growth rate is exceptional, considering the decreasing trend obser