What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?
First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due...
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May 24, 2023
Who is the winner of this brand crossover campaign? HeyTea or Fendi?
Many brands are enthusiastic about engaging in crossover campaigns with other brands to gain increased traffic and synergistic effects in...
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May 18, 2023
After officially ‘unblocked’ from Covid, What’s the opportunities in China? It's time to prepare!
Since the relaxation of the 'zero-Covid' policy in December 2022, China has been making steady progress in recovering from the adverse...
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