B2B Marketing in China
For all China B2B Marketing Solutions
Discover effective B2B marketing strategies to connect and engage with your business potential customers in China.
China B2B Marketing Challenges & Solutions
Improve
Brand Awareness
B2B Marketing Challenges
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Inconsistent brand image;
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A shortage of Chinese materials;
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Limited brand awareness in China；
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Lack of brand communication with the Chinese audience
Increase
Leads Acquisition
B2B Marketing Challenges
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Low conversion rate;
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Limited lead acquisition channels；
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High customer acquisition costs;
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High competition, difficulty in driving customer demand
Unified
Sales System
B2B Marketing Challenges
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Confusing sales network;
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It is hard to distinguish imitations;
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Inconsistent pricing system in China
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Difficult to identify officially authorized dealers for customers
Trusted By
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China B2B Marketing Solution
01. Analysis & Strategy
Diversifying Traffic Channels: 1+N Model
Relying on a single marketing channel limits traffic growth. We recommend that B2B companies focus on the WeChat official account and collaborate with other channels to expand brand exposure, broaden the marketing customer acquisition funnel, and build a strong foundation for future traffic conversion in the Chinese market.
HnE 1+N Model: Select a primary channel and complement it with 'N' other digital marketing channels to optimize your China B2B marketing strategy
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'1' stays consistent, incorporating all brand content
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'N' varies based on specific needs
We prioritize both brand awareness and sales. HnE's China B2B marketing solutions offer an integrated portfolio of consulting, brand localization, and lead generation for the Chinese market.
Channels suitable for '1' include:
A localized Chinese website
Digital marketing channels for 'N' include:
Video Marketing: Douyin, WeChat Channels, Bilibili, Xiaohongshu
In-Feed Ads: WeChat, Douyin, Xiaohongshu, Baijiahao
Online Q&A Communities: Zhihu, Baidu, WeChat Group
Chinese Search Engine: Baidu SEO, Baidu SEM
Localized Chinese PR Marketing
Chinese Influencer Marketing: KOL of WeChat, Xiaohongshu
02. Marketing & Sales
Nurturing Sales Leads: High-Value Content
Content Customer Acquisition offers B2B companies a cost-effective, high-conversion method for lead generation.
HnE's B2B content marketing strategy is designed around the full B2B user journey, aiming to stimulate Chinese customer demand by leveraging the unique attributes of Chinese digital marketing channels. We collaborate closely with brand headquarters to craft a tailored local content matrix.
Tailor Your China B2B Marketing Services with HnE
WeChat official account content
Localized Chinese digital media content
Localized Chinese video production
Localized Chinese whitepaper
Localized Chinese blog story
Localized Chinese case study
Localized Chinese press release
03.
Measuring all performances: Reporting
Using data monitoring and measurement, business optimization becomes an ongoing process. Enhancing the entire digital value chain and customer journey involves marketing optimization like CRO, extending 'customer lifetime value' through CRM or loyalty programs, and scaling internationally.
Our Exclusive China B2B Marketing Report Comprises:
Datas from all Chinese digital marketing channels
Sales lead profiling
Customer relationship managaement (CRM)
Monitoring & Analysis of impression, engagement, conversion
Valuable China B2B marketing insights
China digital marketing channel guidebooks
by HnE Experts
Get in touch with our expert!
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Chrisdy Hu
Managing Director
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