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WeChat Channel Guide 2025: How International Brands Master WeChat Channel Marketing for High ROI
Discover strategies for international brands to market on WeChat Channels through short videos, live-streaming, and WeChat integration.
Nov 3
Songmont: Distinctive Marketing Strategies of a Chinese-Owned Brand
Songmont, a Chinese-owned luxury bag brand, has crafted distinctive marketing strategies to dominate the Chinese market.
Jul 17, 2024
WeChat Marketing for B2B: How to use WeChat for Business
Explore the power of WeChat (Weixin) Marketing for B2B in our comprehensive guide.
Jun 18, 2024
How Can B2B Companies Achieve Refined Customer Acquisition in China through Optimal Marketing?
As we all know, B2B enterprises may face the following difficulties when engaging in China marketing: A small target audience with a high...
Sep 6, 2023
How to choose the right influencer for your company in China?
Here are some tips for selecting your desired KOL for your further KOL marketing campaign!
Jun 21, 2023
What are the key success strategies for leveraging Red (Xiaohongshu) marketing in China market?
First of all, Why Red marketing? Red marketing (Xiaohongshu marketing or Little Red Book marketing) has gained significant popularity due to several compelling factors. First, since its establishment in 2013, the number of Red users has witnessed remarkable growth. In 2015, there were 15 million users, but the current active user base has soared to 200 million, with a consistent annual growth rate of 34%. This growth rate is exceptional, considering the decreasing trend obser
May 31, 2023
After officially ‘unblocked’ from Covid, What’s the opportunities in China? It's time to prepare!
Since the relaxation of the 'zero-Covid' policy in December 2022, China has been making steady progress in recovering from the adverse effects of the Covid pandemic over the past three years. In the first quarter of 2023, the GDP has surpassed expectations with a growth rate of 4.5%. During the epidemic era, many companies hesitated to venture into the Chinese market due to the economic downturn caused by stringent quarantine measures. However, the current climate presents an
May 18, 2023
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