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Leads Generation
Solution

Develop tailored marketing plans to achieve a triple win for brand image, messaging, and sales

Case Study

This customer specializes in software and systems engineering, offering a portfolio of complex, process-based product engineering, software solutions, training, and advisory services for safety-critical aspects in the automotive, medical, and aerospace industries. However, it faces challenges with lead nurturing due to limited brand awareness and a shortage of available materials.

HnE solutions_leads generation solution_Method Park
Our Solution

To tackle this challenge, we have customized a marketing plan for them to boost its lead generation efforts. Firstly, we created an integrated ecosystem that spans from content creation to promotional exposure and customer acquisition connections. Secondly, we focused on enhancing content material, exploring marketing touchpoints in-depth, and establishing a content-to-lead channel. Lastly, we leveraged accurate hashtags to ensure effective exposure through WeChat paid advertisements, targeting their existing industry for lead generation.

HnE solutions_leads generation solution_ Method Park _WeChat ecosystem
HnE solutions_leads generation solution_ Method Park _content marketing
HnE solutions_leads generation solution_ Method Park _WeChat paid advertisements

Performances

Due to our involvement, they have tripled its sales leads and gained more traffic through its existing channels.

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Solutions

The Most

Cost-effective Solution

Utilize WeChat as the designated platform in the Chinese market for regular content sharing and customer relationship building

Integrated

Marketing Solution

From marketing planning and project execution to lead generation, annual reporting, and optimization recommendations
 

Brand  Localization Solution

We specialize in helping brands localize, construct, and consolidate their brand identity, including platform development, content creation, and marketing campaigns

Brand Image Maintenance Solution

Optimizing existing content to align with the brand tone, covering everything from content presentation to conveying the brand image

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